By Sumit Kiki Arora
If you are working for search engine optimization, then you would like to know the right 'mantra' to promote a site to the highest ranks in a search engine. Should you worry about the content or should you buy some tools to help site rating? Should you be concerned about the site design or do you need some specific resources?
The list below gives some useful strategies to build links for effective site promotion:
Provide good quality content: The first impression is made by the content of a web site. If content is poor without any imagination or flair and has a lot of grammatical errors, then viewers are turned off. So ensure that the content is of good quality. It should be informative, instructive, and interesting. It should lure customers to your site and engage them sufficiently so that they use it as reference for the information they are seeking.
Create a resource list for your niche: Provide a list of resources of the subject you are comfortable with. Customers always look for handy tips, and a resource list of different subjects is what they usually seek. For example, if your pet subject is Internet marketing, then create a comprehensive list of the best Internet marketing blogs. Provide a brief description or a review about each blog. This will help customers in finding the right information at the right time.
Create blogs: A good strategy to promote your site is to create a blog and link it back to your main web site. Blog writing does not mean crap writing. Now-a-days, you will find a lot of blogs, which are more about personal, silly material rather than anything useful. Only those blogs are popular, which reflect the passion and character of the person who is writing them. Since there are not any frills to distract a reader, a blog is only popular if it reflects the passion and quality in writing and information. Once you start a blog, then you should post regular updates. People love blogs, which are constantly updated. It is the first thing they check from their Favorites list. But if a blog is not updated after a while, then people will be put off them forever.
Create a 'Top 10' list: People love lists of any subject they can find. This is reflected by the huge popularity of Forbes lists. They have top 10 lists of subjects, ranging from the best cities to live in to the richest people in the world. Similarly, you can create your own top 10 list. Make sure that it is reliable, interesting, and credible. Do not create a list before researching the content. If the list is to be used as a credible source of information, then base it on facts.
Social bookmarking: Bookmark your posts and use them to create links. There is always a possibility that someone finds your bookmarked post interesting and link to it.
Article marketing: There is a good reason why quality writers are paid substantially. A good article can capture the interest of your audience, draw them in, and has the power to convince them on the subject. The power of a written word is reflected in online articles. Uploading good quality articles and submitting them to top article directories such as EzineArticles is one of the best sources of backlinks.
Survey your audience: The most important step in online marketing is to analyze your target audience. For example, you have written an article on the dating patterns of a community. Then, you will have members of that community posting their comments about it. This is another useful method to build high quality links.
The above methods are some of the most useful ones to build good quality links to promote a web site. Employ them in your strategy and you will soon taste the success of online marketing.
0 comments:
Post a Comment